Northwind Commerce
A headless rebuild that lifted conversion by 38%. Here's how our Web team designed, built and shipped it with Northwind Commerce.
The challenge
Northwind Commerce had outgrown their existing setup. Manual workarounds were slowing the team down, and the product no longer matched where the business was heading.
They needed a partner who could move quickly without cutting corners — and deliver software their own team could confidently own and extend.
Our approach
Discover
We opened with a focused discovery sprint — mapping goals, users and constraints, and agreeing on what success looked like before writing a line of code.
Design & build
A small, senior team designed and built the storefront rebuild in tight iterations, shipping working software early and often.
Launch & iterate
We shipped to production, measured real usage, and sharpened the details that mattered most to the business.
The solution
The result: a headless rebuild that lifted conversion by 38%.
Everything sits on a clean, well-tested codebase — documented and handed over so Northwind Commerce's team can keep shipping on their own.
Built with
They rebuilt our storefront in weeks and it just worked. Conversion jumped and our team can finally move fast.
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