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Product deep-dives, applied AI, design notes and the occasional hard-won lesson — written by the people building it.

Featured
Product · Aug 4, 2026 · 7 min read

Inside Butterchat: building one AI inbox for every channel

How we brought WhatsApp, Facebook and Instagram into a single command center — and taught an AI agent to answer like your best rep.

Rezaul Karim·Founder & Engineering
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AI & Automation
Jul 22, 2026 · 9 min read

RAG that actually ships: lessons from production support agents

Retrieval-augmented generation is easy to demo and hard to ship. Here is what changed once ours had to survive real customers.

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Design
Jul 9, 2026 · 6 min read

Designing dark-first: how we built the Studio Butterfly system

A look at the tokens, type and motion behind a product that lives comfortably in the dark — and stays sharp everywhere.

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Studio
Jun 27, 2026 · 5 min read

Shipping from Dhaka: building a studio that works with the world

Timezones, trust and the craft of remote delivery — how a Dhaka-based team stays in sync with clients across the globe.

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AI & Automation
Jun 12, 2026 · 8 min read

Automations that earn their keep: where AI actually saves hours

Not every workflow deserves an agent. We map the tasks where automation pays for itself in a week, not a year.

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Mobile
May 30, 2026 · 7 min read

From idea to the App Store in one quarter

A field guide to going from a rough concept to a shipped, reviewed mobile app — without cutting the corners that matter.

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Engineering
May 18, 2026 · 6 min read

The hidden cost of slow software

Milliseconds are money. We break down where performance quietly leaks — and the handful of fixes that pay for themselves.

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Engineering
May 2, 2026 · 5 min read

Building a design-to-code pipeline that keeps pace

How we shortened the distance between a Figma frame and a production component — without losing the craft in translation.

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Product
Apr 19, 2026 · 8 min read

Why we bet on SaaS — and what we learned building our own

Running a product is a different sport from shipping one. The lessons from Butterchat that now shape every client engagement.

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Design
Apr 5, 2026 · 6 min read

The quiet craft of good onboarding

First impressions are the whole product for the first five minutes. A look at the small decisions that decide whether users stay.

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