Cinder — Marketing site & CMS
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WebMarketing · 2024

Cinder

A fast, editable site their team owns. Here's how our Web team designed, built and shipped it with Cinder.

ClientCinder
ServiceWeb
IndustryMarketing
Timeline6 weeks
Team3 people
Year2024

The challenge

Cinder had outgrown their existing setup. Manual workarounds were slowing the team down, and the product no longer matched where the business was heading.

They needed a partner who could move quickly without cutting corners — and deliver software their own team could confidently own and extend.

Our approach

01

Discover

We opened with a focused discovery sprint — mapping goals, users and constraints, and agreeing on what success looked like before writing a line of code.

02

Design & build

A small, senior team designed and built the marketing site & cms in tight iterations, shipping working software early and often.

03

Launch & iterate

We shipped to production, measured real usage, and sharpened the details that mattered most to the business.

The solution

The result: a fast, editable site their team owns.

Everything sits on a clean, well-tested codebase — documented and handed over so Cinder's team can keep shipping on their own.

The results
−0%Bounce rate
0+Lighthouse score
Self-serveCMS editing

Built with

Next.jsReactTailwind CSSHeadless CMSVercel
A fast site our team actually owns. We ship content ourselves now, no developers needed.
Ravi Patel · Marketing Lead, Cinder
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